"miCoach is all about reaching your next level, whether you want to improve your personal best time, lose weight or want to train for your first marathon,” says Christian DiBenedetto, adidas Innovations development team leader “miCoach acts as your own personal coach who is there with you on every run. It practically does all the thinking for you and knows exactly what you want to accomplish and exactly how to help you get there.”

“miCoach makes it easy for anyone at any level to get personal coaching. The instant progress reports help you get the most out of your run and achieve your personal goal,” says Bernd Wahler, Chief Marketing Officer of adidas Sport Performance. “The audible coaching feature of the miCoach Pacer provides a new dimension to any workout experience allowing users of any level to discover their true potential. This product is really about offering our consumers a personal way to train.”

At micoach.com you can create personalised training plans, set goals and proactively monitor and manage your progress over time. The miCoach platform includes six documented training plans, ranging from those who want to run faster and improve a personal time, to those who want to lose weight.

micoach.com will design a training program that is tailored to your heart rate zones and will help you achieve your fitness goals more efficiently than traditional exercise regimens. miCoach listens to your heart to determine your personal training zone ranges, each represented by a distinct colour for easy-to-understand and effective training. miCoach helps you set goals and then reach them by monitoring your heart rate and telling you when to slow down or speed up to meet your personal goal .

The miCoach system is compatible with all adidas running footwear and will work with either Windows or MAC computers. The software is available for download to your computer at micoach.com with assistance offered if you have any queries about getting started.

In keeping with their position at the cutting edge of sports; adidas has the best to offer all runners in terms of footwear and technology. adidas running shoes are available for all running styles, whether the runner tends more towards underpronating (also called supination, this is for people with high-arches and is when the feet roll outwards when running) or overpronating (flat-footed runners tend to roll their feet inwards, which is called overpronation), or whether they run off-road or mainly on-street.

adidas running footwear features only the most advanced technologies including the following adidas patented innovations:

adiPRENE™: a highly shock absorbent material that is used in the heel of the running shoe to protect and cushion the runner’s heel on impact.

adiWEAR™: an extremely durable, non-marking rubber used to protect shoe outsoles and ensure the shoe lasts longer.

CLIMACOOL™: This technology uses breathable materials on the upper as well as ventilation channels across the outsole to provide cooling around the entire foot. This helps to evaporate sweat and lower the temperature inside the shoe.

CLIMAPROOF™: A lightweight ‘seal’ that surrounds the shoe keeping external elements out such as wind, rain and snow, while still allowing heat and sweat to escape.

FORMOTION™ Road: This system is a freely moving heel system that is de-coupled which adapts to specific running styles. The Road system is especially designed with asphalt and smooth surfaces in mind, where runners experience a greater transition from heel to toe.

FORMOTION™ Trail: This system offers unsurpassed control and adaptation for trail runners that run on rough surfaces and uneven terrain.

GEOFIT™: This padding is strategically placed in anatomically correct areas to enhance fit and comfort.

Pro-moderator: This is a lightweight, highly supportive yet extremely durable midsole stability element. It prohibits the foot from rolling too much to the inside during the running foot strike.

TRAXION™ is an outsole cleat design that provides maximum grip in all directions without excessive pressure points on the foot.

Each of these innovations is used to find the running shoe that is best suited for each runner to enhance performance, speed, endurance and comfort. Used in conjunction with the miCoach training device any runner can become a better runner and reach his or her personal goals in record time.

For further information on miCoach and adidas running in South Africa, please visit