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RUNNERS' GUIDE
New fuel partner with Comrades all the way

The Comrades Marathon Association (CMA) has announced a fuel provider partner to The Ultimate Human Race. With a network of 845 service stations across the country, the fuel giant will be with Comrades Marathon runners all the way as they make their Down Run journey to Durban on June 10th.

CMA General Manager, Chris Fisher confirmed that a new Fuel Provider Partner to The Ultimate Human Race has been signed up. Fisher said; The CMA has partnered with international brands over the years and we are proud to welcome Caltex as a partner to the Comrades Marathon.

The Caltex brand is managed by Chevron SA (Pty) Ltd, one of the nation’s leading petroleum refiners with over 1500 employees in South Africa.

 Fisher adds, We are extremely excited about this partnership. Not only will Caltex be our fuel provider; they will also exercise forecourt branding promotions at Caltex forecourts along the route. In addition they will assume naming rights to the Comrades Marathon Cartoon Route Maps so runners can expect some innovative marketing plans around these.

Fisher concludes, We also wanted a partner who was committed to manning a designated refreshment station along the route so runners can look forward to being refuelled the Caltex way. Chevron’s vision is to be a global energy company most admired for its people, partnership and performance. These are similar sentiments to those of the Comrades Marathon Association.

Brand Specialist at Chevron, Bulela Mkandawire said, It is such an honour to partner with the Comrades Marathon. We look forward to meeting the diverse needs of the Comrades Marathon’s ultra-distance athletes and stakeholders. This is an exciting time for us and we look forward to associating our brand with the Comrades brand.

 

New partner fuels Comrades runners

Described as The Ultimate Human Race, the Comrades Marathon which covers a distance of 90km between the cities of Pietermaritzburg and Durban, is renowned as one of the running world’s toughest tests of human endurance and willpower. The Comrades is also the world’s oldest and largest ultra-marathon, with 20,000 runners taking part each year. In its 93 years, the race has been the stage where South Africa’s running legends have been made.

Another South African legend that has stood the test of time, is Caltex which has been fuelling South Africa’s vehicles since 1936. This year, the Comrades Marathon Association (CMA) announced Caltex as the fuel sponsor for the race, which makes its Down Run journey to Durban on June 10th.

Commenting on the partnership with Caltex, CMA General Manager, Chris Fisher said, over the years the Comrades Marathon Association has partnered with top international brands and we are proud to welcome Caltex as our Fuel Provider Partner. Caltex will have naming rights to the Comrades Marathon Cartoon Route Maps and along the route, Caltex forecourts will run branded promotions fuelling motorists. Caltex will also man a designated refreshment station, fuelling runners on the day.

Price Njokweni, General Manager Products for Chevron South Africa, which markets its fuel under the Caltex brand said, We are delighted to be the official fuel sponsor to the Comrades Marathon and we look forward to associating the Caltex brand with the Comrades’ spirit of courage, perseverance and determination.